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Since it opened in 1986, the retail complex has won
countless awards for marketing, quality, efficiency,
advertising and business enterprise. Brilliantly researched
and designed, Abu Dhabi Duty Free pioneered the shop-in-shop
concept with branded corners for various prestigious
international brands such as Gucci, Versace, Christian
Dior, Yves St.Laurent and many more, their open layouts
making it easy for customers to browse and choose.
There are no counters, no queues and no aggressive
sales people.
As
for the merchandise, the range is vast and exciting
with gold and electronic items being the biggest sellers.
Local antiques and souvenirs are sold here too, sharing
the space with international branded goods, including
watches, fashions, cameras, toys, perfumes and leathergoods.
Small purchases are equally well covered- a book to
read on the plane, confectionery to take home to the
children, or necessities like pharmaceuticals and
toiletries, all displayed in a spectacular setting.
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